5 Do’s and Don’ts When It Comes To SEO

18 Sep 2023

If you are someone who owns a business website or if you are someone working closely with a website, you are probably aware of the term SEO.

If you haven’t, let me explain! SEO aka Search Engine Optimization is a term used to refer to the strategies or techniques employed to improve the ranks of a particular website in the search engine results pages or SERPs.

There are certain do’s and don’ts of SEO that a website must follow if it wants to have a higher rank in the search results.

Having a higher rank for your website helps you get discovered by people whom you consider your target audience. Having a proper SEO strategy in place for business can bring a lot of perks to your business.

Increased website traffic, providing a better browsing experience to your audience, and having a competitive advantage over your rivals in the industry are some of the benefits of having a good SEO strategy.

SEO is an ever-changing phenomenon. You have to keep a close eye on the changes and updates done by the search engines in their algorithm to keep your SEO and website performance up to date. You will have to put some work towards your SEO strategies for it to work.

Also, do keep in mind that what works for you today might not give the same results in the future. So you have to keep a close eye on the guidelines for SEO to get consistent results for your website performance.

understanding the do's and don'ts of SEO


Do’s and Don’ts of SEO for Better Performance

Even if SEO is something that undergoes changes over time there are some basic SEO do’s and don’ts that you have to keep in mind for better SEO performance.

In this article, we will be discussing such guidelines for SEO that can boost your SEO performance. First of all, let us discuss the guidelines that you should implement on your website:


Do Measure Your Performance With Analytics

Measuring your performance with analytics is an important aspect of search engine optimization (SEO) because it helps you understand how your website performs in terms of traffic and visibility in search engines.

By using analytics tools, you can track key metrics such as the number of visitors to your website, the keywords they used to find your site, the pages they visited, and the actions they took on your site.

This information can be valuable in helping you understand what is working well and what areas may need improvement in order to increase traffic and improve your search engine rankings.

You will be able to make important decisions relating to your SEO efforts by evaluating your analysis performance.


Make Sure to Create Content Focusing on Your Keywords

When creating content for a website, it is important to focus on these keywords in order to increase the chances of the website ranking highly in search engine results.

By including the keywords in these key areas, it signals to search engines that the content is relevant to the user’s search query and should be ranked highly in the search results.

Focusing on keywords while writing content is essential for SEO since it makes it easier for search engines to understand what the topic is about.

There is a high chance that your website will get ranked if you manage to deliver relevant information with relevant keywords. This will help you get more traffic and potential customers for the website.


Use Relevant Internal and External Links

Using relevant and quality links in your website is a very important factor in SEO. Using relevant links helps to increase search engine crawlability. This helps to improve the website’s visibility and ranking.

Relevant internal and external links provide users with additional resources and information related to the topic they are interested in, improving their overall experience on the website.

External links to high-quality and authoritative websites can increase the credibility and authority of the website, improving its ranking. Whether it be an internal or external link make sure it’s relevant and of high quality.


Add Alt Text to Images to Improve Your SEO

Alternative text or alt text is a brief description of an image that you have given in your website which is added to the HTML code of the website.

The primary objective of adding alt tags is to help visually impaired people understand what the image is about. But your SEO can benefit from them as well.

As it helps search engines understand the content and context of the image. When search engines crawl a web page, they rely on the alt text to understand what the image is about and how it relates to the rest of the content on the page. This helps search engines accurately index the page and display relevant results to users.


Give Relevant Meta Descriptions for Your Page Content

A meta description is a brief HTML tag or snippet of text that provides a summary of the content found on a web page. These descriptions typically appear in search engine results pages (SERPs) below the page title and URL.

Providing relevant meta descriptions for your web page content is an important SEO practice that enhances user engagement, improves the chances of attracting organic traffic, and contributes to a better overall user experience.


What You Should Not Do

Now let us see what things you should not do for better SEO performance.


Do Not Ignore User Search Intent

Ignoring user search intent can result in a poor user experience and a negative impact on search rankings.

Understanding and catering to users’ search intent are crucial in SEO because it helps to ensure that the content and pages being presented to the user are relevant and valuable to them.

If you are able to deliver what the user is searching for they will stay on the page longer and engage with the content. And if they are happy with what you provide they will more likely come back to your website.

This signals to search engines that the page is providing valuable and relevant information to the user, which will improve the website’s search rankings.


Don’t Overstuff Your Keywords in the Content

You should never overuse your keywords in the content. Always remember, too much of anything is bad. It’s the same with keywords too. Overusing keywords can make the content on the website seem spammy and unauthentic.

This can lead to a poor user experience and can result in a lower ranking in search results. Search engines can even penalize you for manipulating tactics to rank higher.

It is important to use keywords in a natural and organic way in order to avoid these negative consequences. This means including keywords in the content in a way that flows naturally and provides value to the reader.


Avoid Copying a Large Amount of Content From Others

Google prioritizes unique and original content in their search results. If a website is found to have copied content from other sources, it can be penalized in the search rankings. It is important to create original content for your website in order to provide value to your audience and improve your SEO ranking.

If you need to include information from external sources, it is best to paraphrase or summarize the information and include proper citations to give credit to the source. By creating original content, you can establish yourself as an expert in your field and build credibility with your audience.


Don’t Forget to Review and Update Your Content

Reviewing and updating the contents of your website is a very crucial factor. It helps to ensure that your website is providing valuable and relevant information to users. Search engines, like Google, use algorithms to rank websites based on the quality and relevance of their content.

By regularly reviewing and updating your content, you can improve the value of your website to users and increase its ranking in search results.


Avoid Using Unnatural Links

Using unnatural links is not an ethical practice in SEO. You should avoid using or creating links that appear artificial or manipulative to search engines. Unnatural links can have a negative impact on a website’s search engine rankings and can lead to penalties from search engines like Google. Instead, you can focus on creating high-quality, valuable content that naturally attracts links from reputable websites.


Wrapping Up

We hope you understand the basic do’s and don’ts of SEO for better performance through this article. If you wish to learn more about SEO and digital marketing do check out our other blogs.


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